http://earthquakes.usgs.gov/learning/preparedness.php
Resilience goes beyond preparedness. Resilience is measured by how quickly after an earthquake you are able to resume normal activities.
Resilience is vital for business and communities. Imagine a hardware store that is not resilient - not able to reopen right after an earthquake, at the very time that many people in the community need parts to repair earthquake damage. Their lack of resilience not only hurts themselves, but also hurts the entire community that depends on them as they try to make repairs and get back to normal. So we urge individuals, businesses, and communities to aim for a high level of resilience to earthquakes and other disasters.
The US Geological Survey web site has some links that emphasize steps that go beyond preparedness and help to be more resilient.